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Airbnb致力于成为人们的日常应用

Lucinda Shen 2017年09月29日

这家初创公司一直在扩大其“体验”功能,由城市本地居民作为向导,带领Airbnb用户参加各种活动。

Airbnb可能不止会让传统旅店经营者和旅行预订网站头痛。

因为这家公司已经开始考虑其应用的日常用途。最近,这家初创公司一直在扩大其“体验”功能,由城市本地居民作为向导,带领Airbnb用户参加各种活动,目的是使用户能够原汁原味地体验一个地区。这些活动包括与出演《欲望都市》的明星莎拉·杰西卡·帕克一起买鞋,或者在纽约市参加烹饪课等。另外,Airbnb还与Resy建立了合作,使用户可以在美国预订餐厅座位。

Airbnb联合创始人兼首席战略官内森·布莱卡斯亚克表示,他可以预想到,未来公司将不止是一个只有在旅行时才会使用的网站。

本周三在纽约出席Skift全球论坛时,布莱卡斯亚克表示,Airbnb“为用户搭建一座桥梁,去了解城市里正在发生哪些事情,可以结识哪些好玩的人。

随着餐厅、体验等等越来越多不同的服务上线,我相信它会变成一个本地人经常甚至每天使用的应用。”目前,每位Facebook用户每天平均使用Facebook的时间超过50分钟。

与此同时,市值超过300亿美元的Airbnb最近在其第40个市场纽约市推出了“体验”服务。

这也突出了Airbnb希望如何继续与其他公司区分开来。据布莱卡斯亚克表示,在旅行者继续寻找新奇体验的同时,Airbnb也在努力帮助用户和游客获得哪些难以寻找的体验。

他告诉《财富》杂志,下一步是研究“如何获得这些更难获得的体验。”(财富中文网)

译者:刘进龙/汪皓

Airbnb may become a headache for more than just traditional hoteliers and travel booking sites.

That comes as the company has started thinking about day-to-day use of its app. Most recently, the startup has been expanding its "Experiences" offering, in which city locals lead Airbnb users through activities in a bid to create an authentic taste of the region. Those includes a shoe-shopping trip with Sex in the City star Sarah Jessica Parker, or a cooking class in New York City. Moreover, the company also partnered with Resy, allowing users to book restaurant reservations in the U.S.

And Airbnb co-founder and Chief Strategy Officer Nathan Blecharczyk says he could envision the company becoming more than just a site used in travel.

Airbnb "connect them to whats happening in the city and who are good people to know," said Blecharczyk during the Skift Global Forum in New York Wednesday.

"As more and more different types of offerings — restaurants, experiences, and more to come — gets built out, I think it could become something more of a regular use, even daily app, used by local people long term," he said. Meanwhile, Facebook is used on average over 50 minutes per user daily.

That comes as the $30 billion-plus company recently launched Experiences in New York City, its 40th such market.

That also highlights how Airbnb hopes to continue differentiate itself. According to Blecharczyk, as travelers continue to seek novel experiences,Airbnb is also trying to is to help users and travelers gain access to experiences that may otherwise be difficult to find.

The next step, he said, is to figure out "how do we unlock access to some of that stuff that is otherwise harder to get access to?" he told Fortune.

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